Pay-per-click and SEO are different...

Sep 07, 2008

I've been noticing some disturbing happening in the Search Engine Optimization market. As we talk with potential clients and look at competitors, it seems that a lot of organizations are popping up and selling pay-per-click as search engine optimization. Don't get me wrong, there's nothing wrong with pay-per-click. In fact, we use pay-per-click (PPC) on a regular basis and have clients that are seeing a great ROI from PPC. My issue is that organic search engine optimization (SEO) and

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