Search Engine Optimization (SEO) is the process of creating and altering web site content in order to increase the chances of being found for a certain set of words or phrases. Pay-Per-Click Advertising (PPC) is the process of purchasing keywords or phrases in a search engine on a pay-per-click basis. While we offer Pay-Per-Click management services at Creative Anvil, we believe Pay-Per-Click should be used as a solution while waiting for organic optimization techniques to take hold, or as a supplement to organic search results. Typically, we do not believe Search Engine Marketing alone should be the primary source of driving traffic to your site.

A good Search Engine Optimization program consists of a mix of optimization techniques that are applied to the content of the web site, as well as increasing the number of quality links that point to that page. Links are a crucial part of SEO simply because Google, and other search engines, see a link as a 'vote' for the site. Google uses a system called PageRank to identify the importance of a site. PageRank scores range from 1 to 10. When a link is created to a site, the PageRank of the site the link is coming from plays a role in how important Google thinks that link is. For example, if a site with a PageRank of 7 links to your site, Google will count that link greatly more important than a link from a site with a PageRank of 2.

There are numerous other factors that play into the ranking of search results, such as keyword density and age of domain name, to name a few. Additionally, there are factors, such as site architecture and friendliness of URL's that the web developer has control over.

At Creative Anvil, we are constantly studying these factors, as well as learning from experts in the industry. We take Search Engine Optimization seriously, and ensure the sites we develop meet the basic requirements, but can also provide keyword research and analysis services, to help determine what your customers are searching for. With this information, we can create or optimize your site to improve rankings, as well as work with you to develop inbound links to increase the importance of your site. Additionally, we provide monthly reporting to ensure your site is increasing in Organic Search Results.

Have Dynamic Content?

Many Search Engine Optimization firms will tell you that dynamic content, such as an e-commerce application, is a detriment to Search Engine Optimization. We disagree. We believe in the power of database-driven web sites and web applications. We also believe they can be search engine friendly. With a large focus of our business on data and database-driven web sites, we have placed a focus on Search Engine Optimization for dynamic content, and truly believe that dynamic content can be a huge benefit to your Search Engine Optimization program.

Contact us today to see firsthand what Creative Anvil can do for your organization.